Should you create a WeChat Channel for your brand? The Everbright Securities Research Report believes that once Video Store can close the loop of live stream eCommerce, it’s likely that the GMV (Gross Merchandising Value) of this channel will grow rapidly. WeChat’s “Video Store” model can learn from the existing experience of “Kaishou Store” and “Douyin Store”. On July 21, WeChat launched “ Channel Store“, allowing merchants to open stores and sell directly in the video account scenario. Words have it that WeChat will allow large-scale in-feed ads in Q4 2022. BMW China, Armani Beauty, and Yili Satine became the first advertisers to participate in the beta test. On July 18, WeChat Channels allowed in-feed ads for the first time. In 2022, Chinese singers and rock stars held several online concerts on WeChat Channels, attracting more young people to explore the feature. WeChat Channels Livestreaming Rewards “Traffic Coupon” to Drive Traffic and Sales.How do merchants and influencers make money on WeChat Channels? Read further: Brands, live stream influencers, and celebrities started earning money on WeChat Channels. Since November 2021, WeChat Channels has held several online shopping festivals such as the Live-stream Good Things Festival, the New Year Goods Festival, etc. With established infrastructure, WeChat has been pushing for the commercialization of WeChat Channels. WeChat Channels are connected with WeChat’s ecosystem, fully integrated with WeChat Official Account, Mini Program, WeChat Search, and WeChat payment. You can publish videos of up to 1 hour on WeChat Channels, while on WeChat Moment, the duration is limited to 30 seconds. WeChat Channels are public by default, while WeChat Moments are private, only visible to your contacts.Here are some main differences between WeChat Channels and WeChat Moments: However, considering WeChat has 1.2 billion Monthly Active Users, it’s still possible for it to catch up with Douyin in user volume. It’s expected to reach 600 million DAU in 2022.Ĭompared to Douyin‘s 800 million DAU, WeChat Channels still have some way to go. Up to 2021, WeChat Channels have 500 million DAU (Daily Active Users), growing at 79% year-on-year. WeChat Channels is a dedicated space to watch video content, similar to Instagram Reels, but more “down to earth”.
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